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Have You Converted Today
By Margie Weiler
How can your product or service best be explained
How can your product or service best be explained to your visitor in a simple and concise
manner in order to convert browsing to buying?
In previous articles, I've talked about selecting one message or theme to be communicated to
customers as a means of defining a website, and considering the customer's perspective in
terms of how your website, link, squeeze page or blog is developed and presented. Now, let's
kick it up a notch and discuss how your product or service can be explained to your customer
simply and concisely. In other words, what makes us buy?
Let's ask this question: When any of us are surfing the 'net, how long do we want it to take at
any particular site to figure out if the website has what you're searching for? A nano-second or
two! Realistically, the time you have to grab a visitor's attention and interest in your website,
product or service is somewhere between 30 to 35 seconds. When potential customers are
browsing, you only have a matter of a few seconds to get their attention and convince them
that your website has what they want to buy. "Buy" is the key word. Think about it - when you
pop into a store, you may think you are "just browsing" but you are really looking to buy! It's the
same mindset for your customers; they just "switched" stores to shop your site, looking to buy!
Some websites attempt to accomplish this by using a lot of "bells and whistles", flashy
pop-ups, oto's, music or other gimmicks. Things like electronic greeting cards, screen-savers
or free email services are just a few of the tools used to try and get potential customers to stay
at a particular website for longer periods of time. It's affectionately called making your website
"sticky". And there's nothing inherently wrong with any of those methods....unless the purpose
of your website is to sell vacuum widgets! If that's the case, your customer will be little
interested in anything other than the smooth, efficient and economical operation of their
vacuum, and the products or services that will help them to have just that. But, back to our
subject.
Your objective then is to get your customer's attention and communicate simply and quickly
what your product or service offers in terms of benefits and features. This is best done by
utilizing the basic question model employed by journalists in reporting a news story: Who,
what, when, where, and why? For your purposes, you'll only need to answer three of these:
Who, what, why?
"Who" explains who you are or who your company is. This gives you an opportunity to
demonstrate either yours or your company's experience or expertise in the area of the
customer's interest or concern. "What" explains your product or service, and provides you with
an opportunity to highlight your product's value and features. "Why" explains the benefits of
using your product or service, and also offers an opportunity for you to distinguish yourself and
your product from the competition. By answering these three questions, you can completely
but briefly give your customer enough information to determine whether or not they're
interested in what you're offering.
As important is to present yourself and your product as if you were having a one-on-one
conversation with your customer. No one wants to feel as if they're reading a novel or trying to
unravel Shakespeare. In fact, it shouldn't feel as if they're reading at all. It should feel as if
they're involved in conversation and comfort. Keep things simple, concise and uncomplicated.
Using humor, wit, personal experiences or even a funny story can be interesting and engaging
for your customer. Just make sure it relates to your service and product.
These are just a few thoughts and ideas to keep in mind when presenting your services to
visitors and potential buyers. Be respectful of people's time and make them feel it was worth
their while to visit you. Stay informative, helpful and brief. Then, if they're interested in what you
offer and want more details, they'll stay on your site willingly. That's great for both of you, and
most importantly, will likely cause them to buy, return to your website for more expertise and
also tell others. And, we all know that word of mouth is the best advertisement of all.
Enjoy Success!
Margie Weiler, Life Style Mentor and Successful Entrepreneur, is helping many become the
next success story. Whether you're looking to create an extra few thousand dollars per month,
be an ex-corporate executive, or the next millionaire Mom, Margie can assist you to create a
second stream of income and greater peace of mind. visit : Opportunity
By Margie Weiler
How can your product or service best be explained
How can your product or service best be explained to your visitor in a simple and concise
manner in order to convert browsing to buying?
In previous articles, I've talked about selecting one message or theme to be communicated to
customers as a means of defining a website, and considering the customer's perspective in
terms of how your website, link, squeeze page or blog is developed and presented. Now, let's
kick it up a notch and discuss how your product or service can be explained to your customer
simply and concisely. In other words, what makes us buy?
Let's ask this question: When any of us are surfing the 'net, how long do we want it to take at
any particular site to figure out if the website has what you're searching for? A nano-second or
two! Realistically, the time you have to grab a visitor's attention and interest in your website,
product or service is somewhere between 30 to 35 seconds. When potential customers are
browsing, you only have a matter of a few seconds to get their attention and convince them
that your website has what they want to buy. "Buy" is the key word. Think about it - when you
pop into a store, you may think you are "just browsing" but you are really looking to buy! It's the
same mindset for your customers; they just "switched" stores to shop your site, looking to buy!
Some websites attempt to accomplish this by using a lot of "bells and whistles", flashy
pop-ups, oto's, music or other gimmicks. Things like electronic greeting cards, screen-savers
or free email services are just a few of the tools used to try and get potential customers to stay
at a particular website for longer periods of time. It's affectionately called making your website
"sticky". And there's nothing inherently wrong with any of those methods....unless the purpose
of your website is to sell vacuum widgets! If that's the case, your customer will be little
interested in anything other than the smooth, efficient and economical operation of their
vacuum, and the products or services that will help them to have just that. But, back to our
subject.
Your objective then is to get your customer's attention and communicate simply and quickly
what your product or service offers in terms of benefits and features. This is best done by
utilizing the basic question model employed by journalists in reporting a news story: Who,
what, when, where, and why? For your purposes, you'll only need to answer three of these:
Who, what, why?
"Who" explains who you are or who your company is. This gives you an opportunity to
demonstrate either yours or your company's experience or expertise in the area of the
customer's interest or concern. "What" explains your product or service, and provides you with
an opportunity to highlight your product's value and features. "Why" explains the benefits of
using your product or service, and also offers an opportunity for you to distinguish yourself and
your product from the competition. By answering these three questions, you can completely
but briefly give your customer enough information to determine whether or not they're
interested in what you're offering.
As important is to present yourself and your product as if you were having a one-on-one
conversation with your customer. No one wants to feel as if they're reading a novel or trying to
unravel Shakespeare. In fact, it shouldn't feel as if they're reading at all. It should feel as if
they're involved in conversation and comfort. Keep things simple, concise and uncomplicated.
Using humor, wit, personal experiences or even a funny story can be interesting and engaging
for your customer. Just make sure it relates to your service and product.
These are just a few thoughts and ideas to keep in mind when presenting your services to
visitors and potential buyers. Be respectful of people's time and make them feel it was worth
their while to visit you. Stay informative, helpful and brief. Then, if they're interested in what you
offer and want more details, they'll stay on your site willingly. That's great for both of you, and
most importantly, will likely cause them to buy, return to your website for more expertise and
also tell others. And, we all know that word of mouth is the best advertisement of all.
Enjoy Success!
Margie Weiler, Life Style Mentor and Successful Entrepreneur, is helping many become the
next success story. Whether you're looking to create an extra few thousand dollars per month,
be an ex-corporate executive, or the next millionaire Mom, Margie can assist you to create a
second stream of income and greater peace of mind. visit : Opportunity
| Articles Written By Robert Ruiz |
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Bankruptcy Laws Affect
Minorities? - Whatever You Do,Don't Co-
sign! - Retirement Planning, Have
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Importance of it all. - Can Buying Your Dream
House, Become a
Nightmare? - College Years and Your
Credit. - Think Smart!
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